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Gucci is arguably the worst brand to claim any sort of IP or originality in the creative process. Most of what is currently produced by Gucci is just a pastiche of different vintage fashion items and trends that are restyled and rebranded. What Kristy Swanson Ammosexual Shirt they have done is marketing genius but the ‘original’ Gucci jacket it’s neither creative or innovative it’s a leather bomber jacket we have seen a million times so I personally don’t have a problem with people ripping it off because it’s exactly what they have done. I’m a fashion designer. You know I think ok they may be a bit overpriced but you should also think what they did to become like this? Many years of making and developing and advertising and making the brand famous and popular are not easy neither cheap. If it was an unknown brand with the same quality it wouldn’t be the same price just because of the brand making. They did try and developed the patterns, fits, fabrics and lots and lots more and as you mentioned advertising fashion shows stores.
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To the larger point, though luxury items generally cost more because they are of superior quality and cost more to produce, period – saying that you can make a version of it at a cheaper price really doesn’t really prove anything. The resale value of the ‘copied’ jacket would be virtually nothing, whereas the Gucci jacket would most likely hold its value and in Kristy Swanson Ammosexual Shirt some cases increase in value. The point is that a lot of people that purchase ‘luxury’ goods consider them an investment and if they buy well and take care of their items their value is retained, which is much better then the current culture of disposable fast cheap fashion that destroys the environment and ends up being worthless. It’s really all about what u value, not the price.
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